Created by Officine Panerai, the first Panerai application specifically designed for iPad is online and available free from the Apple Store.

Assembled as the Panerai Magazine, the app offers information, images and videos of the new Panerai models presented at the Salon International de la Haute Horlogerie 2011. For the Panerai watch enthusiast, a wealth of information awaits at your fingertips, including technical specifications, the performance and features of the innovative materials that Officine Panerai uses for its watchcases, the link between each detail of a Panerai watch and the long history of the brand.  

The magazine can be downloaded from: http://itunes.apple.com/us/app/panerai-mag/id427601907?mt=8