French label Chloe has big plans for its China
market, with the launch of a special blog that will cater to the burgeoning
fashion-conscious, Mandarin-speaking crowd.

The blog will stream live video feeds of the label’s fashion
shows, as well as feature the latest news about the brand and its collections.
A gallery showcasing prominent Asian celebrities wearing pieces from the House
is also among the blog’s highlights. Chloe, which expects China
to emerge as its largest market in two years, also says it plans to unveil an
online store dedicated to Chinese consumers within the next 18 months.

Chloe.com

Via [WSJ]