TAG Heuer is set to announce a game-changing new approach in high-frequency chronograph technology via an interactive online press conference at BaselWorld 2011. The mysterious green digits you see above are from the only teaser image released by TAG Heuer of the top-secret project. 

Facebook fans of the luxury Swiss brand will get an exclusive preview of what President & CEO Jean-Christophe Babin is calling ‘TAG Heuer’s most radical, out-of-the-box, totally mind-blowing innovation to date.’

‘We’ve had the Apollo Project – a code name – under wraps for months,’ said Jean Christophe Babin, who will field questions at the end of the web conference. ‘It’s our most closely guarded secret ever.’

‘Now it’s time to take the lid off. Doing so live online gives us an opportunity for interaction with TAG Heuer watch owners, collectors and enthusiasts everywhere.’

Facebook fans of the brand should log on at 6:45pm CET on March 23, for an opportunity to participate in the Q & A session at the end of the conference. 

TAG Heuer