Ugg are also named Ugg boots which is famous for its typical boots. In the 1970s, the shoes were appeared in the Australia and the New Zealand and they immediately bring a great fashion hurricane among the local people. Both men and women love the shoes at first sight. After 20 years, the shoes are introduced to the United States. Of course it again captures the eyesight of the Americans. Then during 10 years, people around the world begin to know the shoes. It seems that the ugg boots turn world famous overnight. In fact, there is a complex history about it.

   When referring the name of the boots, it seems that ugg boots, ugh boots and ug boots have been widely accepted by most people. Even though the individuals have ever suggested that maybe the terms “fug boots” should be introduced, since “fug boots” were worn by piots during the world war1, it is finally named “ugg boots” or “ugg”. The 1970s saw the emergence of advertising using the names, but Brian Smith has stated that the boots were referred to as “uggs” long before the word was trademarked.Frank Mortel of Mortels Skeepskin Factory claims he named them “ugg boots” in 1958, when Mortels started production, after his wife commented that the first pair he made was “ugly.” In the 1960s, ugg boots became a popular option for competitive surfers who used the boots to keep their feet warm after exiting from the surf.Surfing helped popularise the boots outside Australia and New Zealand, when Brian Smith started selling the boots in the United States through the company Ugg Holdings, Inc. in 1979. Ugg Holdings was sold to Deckers Outdoor corperation in 1995. In the late 1990s and early 2000s sheepskin boots bearing the UGG brand emerged as a fashion trend in the US through Deckers’ promotions, with celebrities. Winfrey featured UGG brand boots on her talk show. Anderson’s rejection of ugg boots in 2007 due to animal rights concerns made the news. Deckers’ actions to promote their product “led to an exponential growth in the brand’s popularity and recognizability.” The company reported US$689 million in UGG sales in 2008, almost a 50-fold increase from 1995.

Today, most manufacturing is done in China due to demand and production costs. Independent testing by Channel 7 in Perth, Western Australia, ranked the Australian synthetic ugg boots made in China higher in quality than Deckers, which are also made in China, and the Australian made sheepskin boots. With the typical merits, comfortable and stylish and so on, the shoes have capture a great deal of people from all over the world. At first, many Chinese refuse to wear the boots, because they resume that the shoes belong to the female. Gradually, many men begin to wear the shoes because of its comfort and cool styles. There are a series of the shoes have been issued in the public and these shoes are totally different from the traditional ones, such as UGG Women’s Bailey Button Boots.