24 Hour Wristbands

I’ve been playing around with affiliate marketing for the last couple months and it can sometimes be hard to compete with manufactures due to the amount of money they make compared to the amount of money an affiliate makes.

However, I enjoy learning and competition causes us to have to step up our game and learn new things. I spend a lot of time watching the competition and the last couple weeks 24 hour wristbands has really started making some changes in their online marketing.

At the start some of the stuff they were doing was downright funny, like giving themselves a double five star ranking for customer service.

I’ve heard of five star rankings but the double five star was a bit much. And the fact that it was made up and created by 24 hour wristband, yet they wanted people to think that the wristband industry had some organization that ranked wristband companies on their customer service. This told me they must feel that their customers are pretty ignorant. I only hoped that their customers would see through the lie and leave the site because of it. And if they didn’t the thousand links leaving the home page confused even me.

I left happy in the fact that their conversion was about to hit an all time low. However, a week later when I returned I noticed they had begun heading in another direction.

It appears they had taken a look at either Dell or HP’s website and had begun correcting a lot of the mistakes they were making.

The call to action was in your face, the design was pleasing and they had removed any signs that showed how ignorant they think their customers are. 24 Hour Wristbands had caused me to sit up and take notice.

There were no longer a thousand links leaving the home page however, they had set up an automated system that seems to add new pages to the site by the second.

24 Hour Wristband is an example of how our competition can slip by us if we’re not paying attention.

We immediately started making changes to our design as well as adding real content and real pages to our site. The changes will benefit us in the long run and as we fight to stay ahead of 24 hour wristbands we will become better at what we do.