With a curiosity for the success rule of those fashion brands, we made a voyage of discovery to Spain, the hometown of TOUS.

In 1985, the family inheritor of TOUS Rosa Oriol suddenly began tired about providing jewelry only for royal members, he though: “Why not I use the image of teddy bear that loved by ordinary peoples as the logo to design some jewelries? They are classic and not stiff, lively and full with modern feelings”.

Once the idea determined, they won’t let the grass grow under the feet. So later a jewelry brand with a logo imaged as a lovely little bear took birth in Spain. For 23 years, the TOUS bear has become a favorite jewelry of alll Spanish people, whether in honor of elders birthday or to celebrate newborn baby’s birth, the first choice of gifts is just this little bear.

People in the world are all smart, a brand could enjoy popular support is bound to has its own merits. After we had seen the full line of TOUS products we found that the TOUS jewelry design does have its uniqueness:

They has gorgeous appearance that amazing much, but not glaring and always makes a feast for the eyes;

They are classic that could been devolved down from generation to generation, while not old-fashioned and inflexible;

They have surprising creative designs, while not flirty and not flamboyant, which does the same as the buildings of the famous Spanish architect Gaudi.