LeBron James has reignited his passion for high-end Swiss watch brand Audemars Piguet – a love that didn’t go unrequited as LeBron James was just announced  to be the brand’s newest international brand ambassador. In addition to having the Miami Heat superstar sporting Audemars Piguet timepieces – the Royal Oak Offshore being his all-time favorite collection – and being featured in a range of marketing campaigns, discussion regarding a limited edition LeBron James Audemars Piguet timepiece is well underway. The campaigns will also involve James’ charitable foundation, The LeBron James Family Foundation.

Another Audemars Piguet Ambassador and keen devotee of haute horlogerie, Sachin Tendulkar, enjoyed a lap of honor upon winning the ICC Cricket World Cup 2011 with the Indian team on April 2. According to the cricket legend, winning the World Cup was the greatest moment of his career.

‘Yes they were happy tears. So I don’t mind. We have stuck together through ups and downs,’ a teary-eyed Sachin Tendulkar said.

The highest run-getter in both Tests (14692) and ODIs (18111), Sachin Tendulkar helped India tie the record of the West Indies victories in 1975 and 1979.