De Beers in Shin Kong Place

De Beers is cashing in on China’s frenetic
race for high-end jewellery by opening a store its first China store at Shin
Kong Place in Beijing. A landmark of luxury shopping in Beijing,
the prestigious Shin Kong Place houses some of the biggest players in the
luxury products industry, including Bvlgari, Gucci, Dior and Prada.

To celebrate its launch in China, De Beers unveiled a one-of-its-kind Pink Talisman Medal. Embellished with white rose-cut diamonds and a mix of white and fancy pink polished round-brilliant cut diamonds, the Pink Talisman Medal features an extremely rare pink rough diamond at its centre and is set in pink gold using De Beers’ signature poincon setting.

Besides stunning solitaires, timeless
classics and unique High Jewelry creations, the highlight at the opening of the
De Beers store was the exquisite diamond jewelry creations, showcased by
renowed models Du Juan and Emma Pei.

 Pink Talisman Medal

Du Juan in High Jewelry collection

 Emma Pei in High Jewelry collection

De Beers