DeWitt Debuts in Hong Kong

Fine Swiss watchmakers Les Montres DeWitt celebrated the opening of its flagship boutique in Hongkong. Located in the trendy shopping belt Elements, the launch was a twin celebration, with DeWitt […]


Fine Swiss watchmakers Les Montres DeWitt celebrated the
opening of its flagship boutique in Hongkong. Located in the trendy shopping
belt Elements, the launch was a twin celebration, with DeWitt rolling out its latest
Golden Afternoon ladies collection.

Inspired by design elements found at the DeWitt
Museum in Geneva,
the Hong Kong boutique’s “machinery wheels” on the main
wall spoke of the brand’s innovative, playful spirit. Other décor accents, such
as the ingenious round showcase, sleek “Imperial Column” display and stone and
wood furnishings were the perfect setting for the boutique’s central showpiece:
two beautiful 19th century Tour à
arrondir
.

The gala opening was followed by a ballroom dinner at the W
Hotel Hongkong, which saw the presentation of the Golden Afternoon ladies
collection, a novelty for this year’s Baselworld. With the Golden Afternoon
collection, DeWitt aimed to crystallize the different stages in the life of a
woman, and her changing perceptions of the world around her. Exuding femininity,
the curves of the Golden Afternoon timepieces were inspired by the
Pre-Raphaelite era and the phantasmal dreamscape of Alice’s
Adventures in Wonderland.

Commenting on the opening of the Hong Kong
store, Ms. Nathalie Veysset, CEO of DeWitt, said, “This DeWitt boutique
provides a privileged environment for customers to experience our unique blend
of classic watchmaking with a twist of audacity. We hope this will bring a
little bit of Geneva to Hong
Kong, and make it a place where the minds and the imagination of
our guests can run freely!”

Hong Kong celebrity Fala Chen was the officiating guest at the opening ceremony

From left: T. Fung, N. Benjamin, F. Chen, N.Veysset, CEO DeWitt, S. Martinez 

The elaborate dining setting for the opening gala dinner

The lush facade and interior of the DeWitt Hongkong boutique

De Witt


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