Italian luxury fashion brand Fendi has launched its first Asian men’s concept store in IFC on 24 March. Located conveniently in Central, the design concept of the store took its inspirtation from Fendi’s Spring/Summer 2011 men’s collection. This collection was in turn motivated by the works of Federico Fellini, the 20th century Italian director famed for his ablity to fuse the fantasy with the baroque. 

The concept store showcases the complete Fendi Spring Summer 2011 Men’s Collection, from ready to wear to bags, shoes and accessories.

Fendi