Swiss watchmaker Jaeger-LeCoultre has announced that it will serve as the
official partner of the 14th Shanghai International Film Festival, the largest
and most prestigious international film festival in the Asia-Pacific. The collaboration
between Jaeger-LeCoultre and the SIFF will last for three years, during which
both sides will work together to restore a number of Chinese classic films and
support young Chinese film directors.

During the festival’s opening night activities June 11, Jaeger-LeCoultre and SIFF will
host a special public auction to be graced by numerous Chinese and
international luminaries. Filmmakers attending the unique auction will
make an on-the-scene donation of special collectors’ items, props and souvenirs
that relate to the films in which they have been involved.

Jaeger-LeCoultre has long-established relations with the
film industry. The distinguished Le Sentier-based watchmaker is a generous patron to the cinematic
arts, having been the official partner of the Venice International Film
Festival for six years. “Jaeger-LeCoultre has always been committed in
supporting and promoting the film culture. We are honored to be the partner of
the Shanghai International Film Festival,” said Jérôme Lambert, Chief Executive
Officer Manufacture of Jaeger-LeCoultre.

“As a major player in watchmaking history celebrating its
178th anniversary, Jaeger-LeCoultre has upheld watchmaking traditions, which is
in line with the Shanghai International Film Festival’s concept of Classic
Inheritance and Creativity. With the booming Chinese film industry,
Jaeger-LeCoultre hopes to support the development of the industry and deepen
its investment potential. Meanwhile, we also want to protect endangered
traditional film movies for posterity.”

Jaeger-lecoultre

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