If you’re a Singaporean who enjoys Martell V.S.O.P cognac,
you may have noticed that the bottle of your familiar drink has received a
designer update. To reward local consumers for their loyalty to the brand,
Pernod Ricard has chosen Singapore
to be the global launch pad for the new Martell V.S.O.P bottle packaging this
month.

The new bottle design of Martell’s V.S.O.P, or Very Superior
Old Pale, is a svelte, contemporary update, while retaining iconic elements
like the signature rounded arched shoulders. The V.S.O.P labeling is sleeker
and comes in an auspicious red and gold palette. The packaging echoes the
festive label, with a shimmering metallic background, golden top and an
embossed seal on the front.

The cognac within, of course, remains the same, with its
rich, golden amber shade and a smooth, fruity nose and long, complex finish.

Commenting on the revamped bottle, Mr Paul-Robert Bouhier,
Managing Director of Pernod Ricard Singapore,
said: “We are excited that Singapore
is the global launch pad for this new packaging. With Martell V.S.O.P being the
market leader cognac in its category, we want to take this opportunity to thank
our local consumers for their continuous loyalty.”

“The redesigned packaging is a true reflection of the
status and heritage of Martell V.S.O.P. We believe the sleek and contemporary
design of the bottle will appeal to current consumers and encourage new
consumers to experience this iconic luxury cognac.”

Martell