We’ve previously announced the unveiling of Angelina Jolie as the new face of Louis Vuitton. Here’s a first look at an image from the hotly anticipated, closely scrutinized ad campaign. Judging from this on-location shot of the Cambodian shoot dubbed “Core Values”, the ad will hew to a naturalistic, discreet direction, with a serene Angelina Jolie gazing into the distance on a river boat in the Siem Reap province. The “Core Values” ads, set to run for 18 months, will feature other A-list celeb-humanitarians such as Bono. Watch this space!

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