The lovely Rosie Huntington-Whiteley has been revealed as the face – and body, judging from the tastefully sexy ad campaign – of Burberry’s new Body fragrance. Billed as the British house’s most sensual scent yet, Burberry’s certainly hewed to their promise: Huntington-Whiteley is featured in the campaign wearing a rose-gold satin trench, the fragrance – and nothing else. 

Commenting on her new role as Burberry’s Body, the British up-and-comer, last seen in this year’s Transformers 3, said: ”It’s a huge honour to be working with Burberry again, a
brand that put my career on the map and helped launch me. To be asked to
be the first ‘Burberry Body’ is an amazing compliment.”

“Burberry Body is the most exciting launch that we have
ever created and captures the iconic spirit of the brand today in a striking
and sensual way,” Chief Creative Officer, Christopher Bailey said. “Rosie’s effortless style and her staggering beauty made her
the natural choice as the first Burberry Body.”

Shot by legendary photog Mario Testino and directed by Christopher Bailey, the new multimedia ad campaign has been envisioned as an ongoing project, with future Bodies being shot to create an iconic portfolio of our time.

Burberry Body will launch in various countries worldwide starting September 1, so be sure to come back as we bring you the latest details and images from the scintillating shoot. For now, here’s an exclusive first look at the ad campaign video. Enjoy!

Burberry